KPI row with period comparison
A configurable row of metric cards for revenue, orders, net profit, margin, ROAS and more. Each card shows the value and the change against the previous period or the same period last year.
What you get
Profit breakdown waterfall
One row per cost layer from gross revenue to net profit: refunds, order tax, COGS, shipping, handling, transaction fees, ad spend and expenses. Every subtotal equals the running total of the rows above it.
Trend charts and ad spend by account
Time series for revenue, profit, orders, AOV, margin, ad spend, ROAS, COGS and refunds in day, week or month granularity. A stacked chart and table show daily spend per ad account next to the set daily budget.
Multi-shop views
Group up to 10 shops into one dashboard view with a display currency and reporting timezone. Each shop is computed under its own profit rules, then converted and combined.
How it works
- Step 1
Connect Shopify
Install the app and import your order history. Orders, refunds, products and transactions stay in sync through webhooks.
- Step 2
Connect your cost sources
Link ad accounts, suppliers, shipping providers and payment gateways, or enter product costs and shipping rules yourself.
- Step 3
Read the dashboard
Every cost is attributed to the order it belongs to. The dashboard sums them per day in the shop timezone and shows net profit with each deduction visible.
Metrics
Definitions as used in the app. The same formulas apply in every report.
- Net profit
- Gross profit minus total expenses.
- Gross profit
- Net revenue minus COGS, plus restocked COGS and the input VAT deduction on COGS.
- Net margin %
- Net profit divided by revenue, times 100.
- ROAS
- Revenue divided by ad spend.
- Average order value (AOV)
- Revenue divided by orders.
- Contribution margin
- AOV minus COGS, handling, shipping, fees and ad spend per order.
Related
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