Break-even ROAS calculator
Enter the selling price and the per-unit costs of a product. The calculator shows the contribution margin, the lowest ROAS at which ads still break even and the most you can pay to acquire one order.
Inputs
USD
USD
USD
%
USD
Results
Break-even ROAS
1.92x
- Break-even CPA (max ad cost per order)
- $26.04
- Contribution margin per unit
- $26.04
- Contribution margin
- 52.1%
How it is calculated
Contribution margin = Price - Product cost - Shipping - Payment fees - Other costs Contribution margin % = Contribution margin / Price Γ 100 Break-even ROAS = Price / Contribution margin Break-even CPA = Contribution margin
The contribution margin is what one sale leaves after every cost that scales with the order. Break-even ROAS is the price divided by that margin: at this ratio the ad spend consumes the whole margin and the order earns nothing. Break-even CPA is the same threshold expressed as a maximum ad cost per order.
Frequently asked questions
Profitario does this per order automatically from your Shopify, ad and supplier data. See the profit dashboard
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